Experienced in Web Development, Digital Marketing, and Social Media Strategy. A self-starter with proven problem-solving skills. Exceptional instincts but believes in statistical analysis and constant testing. Driven to provide the best results in every situation. Core competencies include:
PHP Web Development | WordPress Development | Drupal Development | Search Engine Marketing | Email Marketing | Google AdWords | Google Analytics | Facebook Advertising | Social Media Marketing | Digital Strategy | Web Optimization
Work Examples:
https://morningchalkup.com/ | http://action.morningchalkup.com/my2017plan/ | https://bitbucket.org/ericsherred/subforms | http://justthinktwice.com | http://getsmartaboutdrugs.com
Technical Skills
Web Technologies:
HTML/XHTML/HTML 5/CSS/CSS 3/LESS
JavaScript/jQuery
Drupal/WordPress/NationBuilder/Blackbaud
PHP/C/C++/JAVA
Apache/MySQL Server
Website Infrastructure Scaling
LAMP/LEMP Stack
HTML/XHTML/HTML 5/CSS/CSS 3/LESS
JavaScript/jQuery
Drupal/WordPress/NationBuilder/Blackbaud
PHP/C/C++/JAVA
Apache/MySQL Server
Website Infrastructure Scaling
LAMP/LEMP Stack
Marketing/Advertising:
Google Search Advertising/Google Display Advertising/Google Video Advertising
Yahoo!/Bing Advertising
Email Marketing
Mobile Marketing/Text Message Marketing
Social Media Advertising (Facebook, Twitter, LinkedIn)
Social Media Marketing (Facebook, Twitter, LinkedIn, Google+)
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Targeting and Analytics
Strategic and Campaign Development
A/B and Multivariate Testing
Yahoo!/Bing Advertising
Email Marketing
Mobile Marketing/Text Message Marketing
Social Media Advertising (Facebook, Twitter, LinkedIn)
Social Media Marketing (Facebook, Twitter, LinkedIn, Google+)
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Targeting and Analytics
Strategic and Campaign Development
A/B and Multivariate Testing
Certifications/Qualifications:
Optimizely Platform Certified
Google Analytics Individual Qualification
Google AdWords Search Advertising
Google AdWords Display Advertising
CrossFit Level 1 Trainer
PADI Divemaster
Google Analytics Individual Qualification
Google AdWords Search Advertising
Google AdWords Display Advertising
CrossFit Level 1 Trainer
PADI Divemaster
Other:
Microsoft Office Suite
Adobe Creative Cloud
Adobe Creative Cloud
Professional Experience
Chalk Up Media Group, LLC | Norco, CA | 2016 – present
Chief Technology Officer
- Be primary strategist on technology development and maintenance.
- Assist the CEO in business related growth ideas.
- Develop strategies to grow the email list, the primary engagement tool of the organization.
- Develop custom applications and database infrastructure that will help grow the organization.
- Build on top of a WordPress codebase a news and information website based on CrossFit and Weightlifting called MorningChalkUp.com.
Ron Johnson for Senate, Inc. | Madison, WI | 2015 – 2016
Digital Director
- Serve as Senior Staff on a #1 winning US Senate race.
- Oversee a budget of more than $2 million for advertising, marketing, and operations in 2016.
- Coordinated informational, fundraising, and engagement email programs for an email list with over 120,000 names.
- Manage a small team focused on social media, digital engagement, and analytics analysis.
- Work across all departments and with all staff members for the common good of the organization.
- Fundraise over $1.37 million online in 2016.
- Operate a website receiving over 16,000 unique visitors a month.
- Grow Twitter impressions from 130,000 impressions a month to over 1.4 million.
- Double Facebook engagement year-over-year.
- Coordinated informational, fundraising, and engagement email programs for an email list with over 120,000 names.
- Tested and optimized content, ads and emails to maximize engagement and conversions.
Republican National Committee | Washington, DC | 2015 – 2017
Senior Software Developer / Project Manager
- Coordinate with the Digital Division to scope projects and define requirements for execution of those projects.
- Serve as Project Manager on all Engineering projects helping drive them to completion.
- Work with all Engineering team members to determine project statuses and help find answers when the team needs them.
- Effectively worked in a remote position among a distributed team.
- Worked with the Digital Division’s marketing teams to provide technical and strategic assistance as needed to solve problems.
Friends of Scott Walker / Scott Walker Inc. | Madison, WI | 2015 – 2015
Inbound Marketing Director
- Grew the email list by more than 75% over the 3-month period of the federal committee.
Segmented and cleaned the email list to improve deliverability to over 99%. - Worked with a team of developers to manage, maintain, and grow a Drupal 7 website.
- Developed campaign-specific pages based on designs and concepts provided to me in HTML, LESS/CSS, JavaScript/jQuery, and PHP.
- Managed a testing structure via Optimizely and SumoMe to improve the user funnel across all internal website properties.
Alley Interactive LLC | New York, NY | 2014 – 2014
Software Developer
- Collaborated with a distributed team daily to develop highly customized Drupal websites in the publishing vertical.
- Wrote custom Drupal Modules for over 8 websites.
- Specialized in SOLR search integration into the Drupal infrastructure.
Washingtonian Media | Washington, DC | 2013 – 2014
Web Developer
- Manage custom PHP and MoveableType development for Washingtonian.com.
- Develop websites for Washingtonian Custom Media, which runs external projects at the company. A major project was with the Drug Enforcement Agency to maintain two .NET websites while developing new sites on a Drupal CMS system.
- Build marketing strategies for testing to increase online subscriptions to the magazine by 150% over 3 months.
Signal One, LLC | Woodbridge, VA | 2012 – 2013
Founder, Marketer, and Developer
- Managed digital communications and online branding for small businesses in the Northern Virginia area.
- Developed digital strategy for a successful statewide political campaign to improve online presence and maximize client exposure.
- Worked with campaign and business teams to build online communities around targeted users.
- Developed websites on the Drupal and WordPress CMS platforms for statewide political candidates and national organizations.
emotive, LLC | Arlington, VA | 2009 – 2012
Associate Technology Director/Senior Online Strategist, National Campaigns
- Wrote microtargeted advertising plans for a national audience to increase online donations by an average of 125% and a maximum of 3,000%.
- Designed text and display ads based on approved advertising plans that targeted local, statewide, and national audiences.
- Designed, wrote, and developed fundraising emails for political campaigns and national organizations that resulted in an average donation of $50.
- Developed website designs from Adobe Photoshop documents to deploy as WordPress, Joomla!, Drupal, Blackbaud Sphere, and Static HTML websites.
- Converted Adobe Photoshop designs to fully functional websites on WordPress, Joomla!, Drupal and Blackbaud Sphere for statewide campaigns and national organizations.
- Developed social media outreach plans for social networks such as Facebook and Twitter through post engagement, advertising, and website landing pages.
- Used reporting tools such as Google AdWords, Google Analytics, and Facebook Insights to optimize ads and targeting in order to increase the Return on Investment (ROI) of the campaigns by approximately 15%.
National Republican Senatorial Committee | Washington, DC | 2009 – 2009
Deputy Director of New Media
- Oversaw day-to-day maintenance of NRSC.org.
- Redesigned, developed and deployed a new version of NRSC.org through cooperation with vendors and coworkers.
- Conducted blogger outreach in targeted states to help spread the daily message of the NRSC.
- Worked directly with the Communications Director and New Media Director to develop email campaigns for fundraising and list growth.
- Designed, wrote, and developed copy for fundraising and communication email campaigns.
- Wrote, edited, and formatted copy for email marketing and email communications campaigns.
- Used Google Analytics and email reporting software to analyze and report on website and email performance.
- Organized social media outreach on Facebook and Twitter.
Republican National Committee | Washington, DC | 2008 – 2009
Web Developer
- Designed, developed and deployed Static HTML websites to highlight research documentation based on communications strategy.
- Developed Facebook Applications to pair with established microsites based on target audience.
- Used Google Analytics to track the performance of GOP.com and 10 major micro-sites.
- Used Facebook and Twitter as a means of communication with users off of GOP.com.
- Worked directly with the Deputy eCampaign Director on voter engagement strategy and GOP.com redesign strategies.
Education
Purdue University | West Lafayette, IN | 2012
BA Political Science
Studied Aeronautical/Astronautical Engineering for 4 years during my time at Purdue
Activities
CrossFit Level 1 Trainer
Evaluate and coach individuals and classes on the CrossFit method of fitness, functional movement, and nutrition.
Professional Association of Diving Instructors (PADI) Divemaster
Coordinate with Professional Association of Diving Instructors (PADI) Instructors during confined and open water classes to ensure the safety of the students smooth operation of the class.
Purdue University Bands
Supply Office Associate Head, Purdue “All-American” Marching Band, Purdue Gold And Black Sound (Fall 2002 – Fall 2007)
Kappa Kappa Psi, National Honorary Band Fraternity
Offices held: Finances Head, Secretary, Membership Committee Head, Historian, Alumni Coordinator