Get Rid Of Your info@ Inbox

I’m not advocating getting rid of your info account altogether. And if you don’t have one you really need one. What I’m saying is it shouldn’t have its own inbox. It should forward to key members of your team (in if it’s just you … well you know).If you use the info@ address you already know why it’s handy. It gives outside parties a place to email that isn’t someone’s personal internal email address.

If you use the info@ address you already know why it’s handy. It gives outside parties a place to email that isn’t someone’s personal internal email address.

This sounds great but in today’s word of relationships, we need to focus on our customer/potential client/etc much more closely. You wouldn’t just post something to social media and let any replies go into the void would you (if you say yes to this, we need to have a different conversation)?

So if you aren’t using the inbox, what should you do? I primarily use Google’s G-Suite for my emails so I set up a group that has the info@ address and it forwards to anyone I deem important enough to get outside emails.

The advantage of this is the important people see the responses quickly and don’t have to rely on getting sent the info by someone else just to learn what people are saying. But also if there’s a problem, they will also know about it as soon as possible. And they can handle it.

I may use Google, but other systems allow this. And you could even set up a system like ZenDesk to handle it. Everything turns into a ticket; you can send that ticket to whoever needs it (I believe using keywords even) and it can get handled. Even better, the higher-ups can know exactly where everything is in the queue at all times.

I’d encourage you to give this a shot. You’ll have a better relationship with your customers and will be able to find weaknesses for your company faster.

What’s the worst that can happen? An email gets lost in your inbox?

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